Privacy Policy


Last updated 16th April 2024.


Your privacy is important to us. So we've developed a privacy policy that covers how we collect, use, disclose, transfer and store your information. Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.


1. WHO WE ARE


1.1 Who is Fabric Worldwide?

Fabric Worldwide (“Fabric”) is a marketing technology business. It a company registered as Fabric WW Limited in England & Wales with company number 7379902 and registered address 27 Farm Street, London W1 5RJ


Fabric Worldwide is fully committed to protecting your privacy.


The aim of this document is to provide you with information on what data we collect, when we collect it, how we store this data and how we use this data.


By using http://www.fabricww.com (the “Fabric Site”) you consent to Fabric Worldwide setting and using cookies in accordance with this Privacy Policy.


Should you disagree with our use of cookies in this way you should adjust your browser settings accordingly (see below). Should you disable or restrict your browser’s cookie settings you may impact the functionality and overall user experience on this site and the sites that you visit thereafter.


1.2 What do we do?

We build and develop secure data management platforms (the “Fabric DMP”) for global marketing teams and organisations to help them understand their customers in a more effective manner.


We work largely within digital media. We help our clients to collect primarily anonymous behavioural data (see below) on how audiences engage with their marketing communications, helping them to understand what works, what doesn’t and how their marketing can be improved for the future to provide their customers with more relevant marketing.


2. WHAT INFORMATION DO WE COLLECT?


2.1 What information so we collect about you?

To deliver our services and to make our clients’ marketing to you more effective, we act on behalf of our clients to collect, organise, and use primarily anonymous information derived from your interactions with our clients’ and their partners’ Websites.


This primarily anonymous information may include details such as the website (“Website”) pages you have viewed on our clients’ and partner website(s), the time of day you visited these pages, your IP Address and/or whether you clicked on any particular pieces of content and/or whether you performed any marketing-related actions such as downloading content (for example PDFs).


We may also collect data such the number of times you visit a client’s website, the browser settings you use to view a client’s website (for example, your browser size and/or type), website content or Apps on social networks such as Facebook which you may have read and/or engaged with previously.


Fabric uses an industry standard method of collecting this anonymous information. This is done through a “cookie”.


2.2 Do we collect personally identifiable information?

Personally Identifiable Information (PII) is information that, on its own, or in combination with other data, can be used to identify a given individual. Typically this includes items such as an email address, name, address, telephone number, National Insurance number and so forth.


Fabric Worldwide does not collect, store or process any such data itself or on behalf of its clients.


It is important to note that Fabric Worldwide does typically collect and store your IP Address as part of the anonymous data it collects, stores and processes on behalf of its clients.


Typically this data is used to ensure a consumer is presented with content which is in the correct local language and the correct currency is used on the client website where applicable.


IP Addresses are not used by Fabric Worldwide for the purposes of marketing (re-targeting) at either a household or individual user level.


2.3 How do we use the data that we collect?

The non-Personally-Identifiable data we collect or obtain from third parties is analysed and organized into anonymous user profiles, groups, and audiences, based on factors such as audience profile, interests and online actions (“segments”). We and our clients and partners may then use these segments to design and deliver customised advertising content that we/they believe people in your market segment will find relevant. We will do this in accordance with the Terms and Conditions stipulated on our clients’ Websites and in accordance with our clients’ own Privacy policies.


2.4 Will Fabric Worldwide disclose your details to anyone else?

When you visit a client Website that shares information about your activity with the Fabric DMP, we will use that information to supply relevant advertiser engagement to you on that and other Websites you visit, or use this data for aggregated research and analysis.


We may also share information collected by the Fabric DMP with companies such as advertisers, agencies, ad networks, or exchanges to enable them to analyse user behaviours or to customise the advertising that you are served on our client and/or partner Websites.


There are other limited circumstances in which we may share data. We may provide access to the aggregate information we collect to service providers who are assisting us with storage, analysis, or other services on behalf of our clients.


To re-iterate, this is aggregated, non-personally identifiable information. Individual user-level behaviours are not discernible from these aggregate totals.


These service providers are subject to confidentiality restrictions and are not authorised to utilise the information in any way other than to provide their services to us.


If our company is sold, assigned, transferred, merged, files for bankruptcy protection, or undergoes some other change to its corporate form, information may be transferred as part of that transaction. In these instances, we will take steps to ensure that our data is maintained in accordance with this privacy policy. In special cases, we may also be required to release information in order to comply with requests from law enforcement, government agencies, and similar entities, or to otherwise protect our clients and users.


3. WHAT IS A COOKIE?


3.1 What is a cookie?

Cookies are small text files that contain a string of characters and uniquely identify an Internet browser. They are sent to a computer by Website operators and/or third parties.


Most Internet browsers are initially set up to accept cookies. You may, however, wish to change your browser settings to re-set your browser to refuse to accept cookies or to indicate when a cookie is being sent.


Cookies help to improve and optimise your visits to our clients’ Websites, for example they help your computer to ‘tell’ a web site how it should be properly displayed on your computer and may even communicate your language preference, optimal video quality for your computer and Internet bandwidth, as well as the volume at which videos should be played on your computer. This helps you to see our clients’ Website content in the way you are most likely to want to see it.


Fabric recognises your visit to and/or interaction with, a client’s Website by identifying the unique browser cookie, which sits on your computer. When you visit one of our client’s Websites your Internet browser relays this back to Fabric who store, process and use this anonymous data on behalf of its clients to optimise their consumer and/or business marketing communications.


Fabric does not use cookie data to send you direct messages to your any email account you may have. Nor does it use cookie data to contact you directly through direct mail sent to your home and/or work addresses.


3.2 Who is responsible for setting a cookie?

The Website owner is responsible for the cookies that are set on its owned digital assets. Website owners may use different types of cookies for different reasons (see below).


The Website owner may set first party cookies – cookies which are set by the set by and restricted to the website that you are visiting. They can only be read by that site.


The Website owner may also allow for the setting of third party cookies on the same Website. These cookies are external companies that the Website owner is partnering with, typically, to provide improved and/or additional analytics, marketing and/or advertising services. For example, a Website owner may use an external advertising network to deliver targeted advertising to designated parts of its Website. The advertising network will, typically use third party cookies, to enable optimised advertising to be delivered to consumers who visit a specific Website.


This practice of using cookie data to target audience groups is a very common part of digital advertising, and is used widely across many industries such as Retail, Publishing, Travel and Leisure industries.


3.3 What types of cookies are there and which types of cookie does Fabric use?

The Fabric Site and/or the Fabric DMP may use four main types of cookies:


i. Essential cookies

These are cookies which are essential for you to navigate through a Website and/or access certain areas of a Website, for example these cookies allow you to access a secure part of a Website such as recognising that you have logged-in and you are therefore authorized to add to and/or viewing your online shopping cart.


These cookies are often session-specific and are often set only for the duration of the session during which you are visiting a given site. Session cookies expire once your visit to a Website (session) has ended and are deleted from the user’s browsing device.


Essential cookies are not used for storing any data which can be used for advertising targeting purposes.


ii. Functionality cookies

These cookies are used by Website owners to serve you certain types of content (for example video, play games and/or use engage with social media such as blogs and forums).


Functionality cookies are also used by Website owners to remember any preference settings you may have saved such as your language preferences, website favourites, layout, text size and/or colour.


For Websites which have video or audio content functionality cookies can also be used to “remember” what part of a programme or video file you may have watched up to when you return to the Website.


iii. Performance cookies

These cookies are set by Website owners so as to improve the performance of the content, tools and/or services provided by the Website. They are often used by Website owners to provide aggregate summary reports of which areas of a site visitors came to, which types of Website content they engaged with, how long they spent on each part of the Website they visited and whether they encountered any errors.


Third party companies are often used by Website owners to provide a range of marketing, research and/or analytics services. In such instances the type of cookies used are third party performance cookies.


Typically these cookies are persistent cookies, i.e. present on your computer until such times as they are manually deleted.


iv. Advertising cookies

Advertising cookies are typically third party cookies which are used to collect anonymous behavioural data to infer certain things about you such as your age, gender and some of your lifestyle interests, for example, whether you are a football fan or you are a keen traveller. This inferred information is then used to serve you more tailored advertising and marketing communications.


Advertising cookies are typically used to optimise advertising in 2 ways:


i) Behavioural Advertising:

In general this occurs when advertising networks aggregate cookie data to identify shared interests and behaviours across groups of anonymous cookies. For example visitors to a women’s health Website are more than likely to be responding to advertisements for women’s fashion retailers. Here the shared group is Gender.


ii) Re-targeting:

Re-targeting may be used by advertisers to serve you a tailored advertising message when they encounter your cookie on a Website, for example, if you visited a Website and browsed for or purchased a particular item (e.g. a camera) that same retailer may serve you some related advertising (e.g. camera accessories) the next time you visit that Website or another partner Website.


The Fabric DMP uses both Performance and Advertising cookies when deployed by its clients.


The Fabric DMP is used for analytics, behavioural advertising and re-targeting.


3.4 How you can manage your cookies?

If you would like to restrict the cookies that are set on your device you can do this via your browser settings. You can also delete any cookies that are already set via your browser settings.


In order to disable our cookies please refer to your web browser’s documentation to get more information on how to block or delete cookies directly through your browser settings.


Alternatively, you may opt-out explicitly from Fabric cookie tracking by clicking here and following the opt-out instructions. Fabric cookies may still exist on your device, however we will not longer track your behaviours.


Note: if you use a different computer or a different browser, or if you delete or block browser cookies, you may need to repeat the opt-out steps or disable cookie on each machine or browser.


Note: If you disable our cookies, you may well still see advertising on the Fabric Site and/or our clients’ Websites, but this advertising will no longer be tailored to your market segment(s).


Any existing user preferences you have set for visits to our clients’ Websites may also be nullified by rejecting or disabling cookies through your Internet browser. Similarly, core site functionality such as Shopping Cart Baskets and E-commerce checkouts may also be disabled as a result.


3.5 How do we store this cookie data?

Fabric has implemented security measures which are reasonably designed to protect the user data which it collects from unauthorised access, disclosure, or modification.


3.6 How long do we store this data for?

We retain the user data we collect for up to twenty-four (24) months from the date of its collection. (Fabric DMP licensees i.e. its clients, establish and publish their own respective data retention policies.)


4. DIGITAL PRIVACY INITIATIVES


4.1 Industry associations & regulatory initiatives

Fabric supports the principle of the EU ePrivacy Directive (2011) the specific implementations by each local EU member state. For more information on digital behavioural marketing please see:


http://www.iabeurope.eu/

http://www.youronlinechoices.eu


Safe Harbour:

Fabric also supports the principles of Safe Harbour with regards to the transfer of any PII data from any European Economic Area (EEA) member state to the US.


Fabric is committed to adhering to and upholding the definitions of PII within each EEA member state. It is also committed to ensuring that these safeguards are supported and given “safe harbour” as/when any PII data collected by Fabric within an EEA member state is transferred to the US.


Fabric specifically supports the principles of Safe Harbour with regards to:



5. FABRICWW.COM


5.1 The fabricww.com Website

Our Website is designed for our clients which are generally businesses. We don’t collect personally identifiable information from users via our Website unless users choose to provide it to us. We use cookies on our Website to help us better understand how our Website is being used and to help our services and marketing programmes. We do not share, sell, rent or trade any contact or personally identifiable information supplied to our Website with third parties.


6. GETTING IN TOUCH


6.1 How to get in touch

Under Data Protection legislation in the UK you have the right to request a copy of any personal information Fabric holds about you either directly or on behalf of our clients, and to have any inaccuracies corrected. Please note that we can only follow the instructions of our Clients in respect of the data that they control and own but we will work with them to ensure your wishes are complied with.


We charge £25 for information requests and require you to prove your identity with 2 pieces of approved identification. We will use reasonable efforts to supply, correct or delete personal information about you on our files.


Please address requests and questions about this or any other question about this Privacy Policy to:


Data Protection Officer,

Fabric WW Ltd,

121 — 141 Westbourne Terrace,

London W2 6JR

Email: [email protected]


7. CHANGES TO THIS POLICY


7.1 Changes to this policy

We reserve the right to revise this privacy policy at any time. If we change the policy we will notify you by posting the new policy here, changing the date at the top of the updated document and indicate on our homepage that the privacy policy has been updated.